{"id":9595,"date":"2015-04-13T19:45:53","date_gmt":"2015-04-13T11:45:53","guid":{"rendered":"https:\/\/cloudwp.pro\/?p=9595"},"modified":"2021-02-03T16:16:29","modified_gmt":"2021-02-03T08:16:29","slug":"%e7%82%ba-wordpress-%e5%8a%a0%e4%b8%8a-google-knowledge-graph","status":"publish","type":"post","link":"https:\/\/cloudwp.pro\/blog\/seo\/%e7%82%ba-wordpress-%e5%8a%a0%e4%b8%8a-google-knowledge-graph\/","title":{"rendered":"\u70ba WordPress \u52a0\u4e0a Google Knowledge Graph"},"content":{"rendered":"<p>\u5e38\u5229\u7528 Google \u641c\u5c0b\u8cc7\u6599\u7684\u4f7f\u7528\u8005\uff0c\u61c9\u8a72\u5f9e\u5f88\u65e9\u4e4b\u524d\u5c31\u767c\u73fe\u5230\uff0c\u5f88\u591a\u7684\u6642\u5019\u5728\u641c\u5c0b\u7d50\u679c\u9801\u9762\u7684\u53f3\u908a\u5074\u6b04\u767d\u8272\u7a7a\u767d\u8655(\u597d\u7e5e\u820c)\uff0c\u6703\u51fa\u73fe\u4e00\u5f35\u50cf\u4e0b\u5716\u4e00\u6a23\uff0c\u51fa\u73fe\u4f60\u525b\u525b\u8f38\u5165\u641c\u5c0b\u5c0d\u8c61\u7684\u8cc7\u6599\u5361\uff0c\u800c\u90a3\u5f35\u5361\u7247\u7684\u5b78\u540d\u5176\u5be6\u5c31\u53eb\u505a Google Knowledge Graph\uff0c\u6211\u5011\u4f86\u770b\u770b Google \u7684\u89e3\u91cb(\u8faf\u89e3?)\u90a3\u5f35\u5361\u7247\u5b58\u5728\u7684\u610f\u7fa9:<\/p>\n<p><!--more--><\/p>\n<figure style=\"width: 809px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/-p46PHUqVQtQ\/VSs57roTr2I\/AAAAAAAAAGk\/B5xfrx1RxeM\/w809-h462-no\/Screen%2BShot%2B2015-04-13%2Bat%2B11.02.43%2Bam.png\" alt=\"Google Knowledge Graph\" width=\"809\" height=\"462\" \/><figcaption class=\"wp-caption-text\">Avengers 2 Google Knowledge Graph<\/figcaption><\/figure>\n<blockquote><p>The Knowledge Graph is Google&#8217;s system for organizing information about millions of well-known &#8220;entities&#8221;: people, places, and organizations in the real world. Google&#8217;s algorithms merge information about entities from many data sources. For some types of information, though, the best source of data is the entity itself.<\/p>\n<p>Specifically, companies and people can now customize their own data in the Knowledge Graph by adding structured data markup to their official website. The following types of data may be customized:<\/p>\n<ul>\n<li><a href=\"https:\/\/developers.google.com\/structured-data\/customize\/logos\">Logos<\/a><\/li>\n<li><a href=\"https:\/\/developers.google.com\/structured-data\/customize\/contact-points\">Company Contact Numbers<\/a><\/li>\n<li><a href=\"https:\/\/developers.google.com\/structured-data\/customize\/social-profiles\">Social Profile Links<\/a><\/li>\n<\/ul>\n<\/blockquote>\n<p>\u770b\u5b8c\u4e86\u4e0a\u65b9\u7684\u7c21\u77ed\u8aaa\u660e\u4e4b\u5f8c\uff0c\u662f\u4e0d\u662f\u5f88\u5fc3\u52d5\u4e5f\u60f3\u70ba\u81ea\u5df1\u5f04\u4e00\u5f35? \u525b\u597d\u6700\u8fd1 Yoast WordPress SEO \u7684\u66f4\u65b0\u4e5f\u5df2\u7d93\u52a0\u5165\u4e86\u63d0\u4f9b Google Knowledge Graph \u7684\u8a2d\u5b9a\uff0c\u6b65\u9a5f\u5f88\u7c21\u55ae\uff0c\u53ea\u9700\u8981\u586b\u4e0a\u540d\u7a31\u5c31\u5b8c\u6210\u4e86\uff0c\u96d6\u7136\u771f\u771f\u771f\u7684\u5f88\u7c21\u55ae\uff0c\u4f46\u9084\u662f\u5f88\u7c21\u77ed\u7684\u8aaa\u660e\u4e00\u4e0b\u8a2d\u5b9a\u65b9\u5f0f\u597d\u4e86\u3002<\/p>\n<p><strong>1.<\/strong> \u9996\u5148\uff0c\u9032\u5165 WordPress SEO \u7684\u4e00\u822c\u8a2d\u5b9a\uff0c\u9ede\u9078\u516c\u53f8\u8cc7\u8a0a\u7684\u9801\u7c64\u3002<\/p>\n<figure style=\"width: 687px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/-HausE56O2zA\/VSs9ruVQ4nI\/AAAAAAAAAHI\/nBEXpysC6Y4\/w687-h299-no\/Screen%2BShot%2B2015-04-13%2Bat%2B11.52.49%2Bam.png\" alt=\"WordPress SEO\" width=\"687\" height=\"299\" \/><figcaption class=\"wp-caption-text\">WordPress SEO \u4e00\u822c\u8a2d\u5b9a<\/figcaption><\/figure>\n<p><strong>2. <\/strong>\u4f9d\u4f60\u7684\u7db2\u7ad9\u578b\u614b\uff0c\u9078\u64c7 Company (\u4f01\u696d\u6a5f\u69cb) \u6216\u662f Person (\u500b\u4eba\u3001\u90e8\u843d\u683c)\uff0cLogo \u7684\u90e8\u4efd\u53ea\u6709 Company \u80fd\u4e0a\u50b3\uff0c\u7576\u7136\uff0c\u5982\u679c\u4f60\u7684\u7db2\u7ad9\u660e\u660e\u5c31\u662f\u500b\u4eba\u90e8\u843d\u683c\uff0c\u4f46\u56e0\u70ba\u60f3\u653e\u4e0a\u7f8e\u7f8e\u7684\u7167\u7247\uff0c\u6240\u4ee5\u786c\u8981\u9078\u00a0Company \u7684\u8a71\u6211\u4e5f\u4e0d\u6514\u4f60\u3002<\/p>\n<p><strong>3.<\/strong> Q:\u5982\u679c\u6211\u6c92\u7528 WordPress SEO \u7684\u8a71\u600e\u9ebc\u8fa6?<\/p>\n<p>A:\u5148\u6aa2\u67e5\u4f60\u76ee\u524d\u4f7f\u7528\u7684 SEO \u5916\u639b\u6709\u6c92\u6709\u63d0\u4f9b Google Knowledge Graph \u7684\u9078\u9805\uff0c\u82e5\u6c92\u6709\u7684\u8a71\uff0c\u6211\u5011\u9084\u80fd\u7528\u624b\u52d5\u7684\u65b9\u5f0f\uff0c\u628a\u4e0b\u65b9\u7684<span class=\"st\">\u7a0b\u5f0f\u78bc\u7247\u6bb5<\/span>\u52a0\u9032 <code>functions.php<\/code> \u5c31\u80fd\u9054\u5230\u76f8\u540c\u7684\u6548\u679c\u3002<\/p>\n<script src=\"https:\/\/gist.github.com\/ad97ed889333d107ad3f.js\"><\/script>\n<p><strong>4.<\/strong> \u4e0d\u8ad6\u662f\u5229\u7528\u5916\u639b\u81ea\u52d5\u52a0\u5165\u6216\u8005\u624b\u52d5\u5beb\u5165\u8cc7\u6599\uff0c\u6700\u5f8c\u90fd\u9084\u9700\u8981\u518d\u78ba\u8a8d\u4e00\u6b21 Google \u662f\u5426\u80fd\u6b63\u78ba\u8b80\u53d6\u4f60\u63d0\u4f9b\u7684 Knowledge Graph\uff0c\u9019\u6642\u5019\u6211\u5011\u80fd\u7528\u00a0<a href=\"https:\/\/developers.google.com\/structured-data\/testing-tool\">Structured Data Testing Tool<\/a> \u4f86\u6aa2\u67e5\u8cc7\u6599\u3002<\/p>\n<figure style=\"width: 720px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/-wzWzjSs-8Xo\/VSuff1eZPFI\/AAAAAAAAAHc\/tqAofGyBM8Q\/w720-h410-no\/testing%2Btool.png\" alt=\"Structured Data Testing Tool\" width=\"720\" height=\"410\" \/><figcaption class=\"wp-caption-text\">Google DEV Structured Data Testing Tool<\/figcaption><\/figure>\n<p>\u6700\u5f8c\uff0c\u7576\u7db2\u7ad9\u7684 Knowledge Graph \u90fd\u8a2d\u5b9a\u5b8c\u4e4b\u5f8c\uff0c\u5c31\u975c\u5f85 Google \u641c\u5c0b\u5f15\u64ce\u7684\u6a5f\u5668\u4eba\u4f86\u722c\u4f60\u7684\u7db2\u7ad9\u5427\uff0c\u7db2\u7ad9\u8981\u88ab\u6536\u9304\u662f\u9700\u8981\u82b1\u9ede\u6642\u9593\u7684\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5e38\u5229\u7528 Google \u641c\u5c0b\u8cc7\u6599\u7684\u4f7f\u7528\u8005\uff0c\u61c9\u8a72\u5f9e\u5f88\u65e9\u4e4b\u524d\u5c31\u767c\u73fe\u5230\uff0c\u5f88\u591a\u7684\u6642\u5019\u5728\u641c\u5c0b\u7d50\u679c\u9801\u9762\u7684\u53f3\u908a\u5074\u6b04\u767d\u8272\u7a7a\u767d\u8655( [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[87],"tags":[88],"class_list":["post-9595","post","type-post","status-publish","format-standard","hentry","category-seo","tag-knowledge-graph"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u70ba WordPress \u52a0\u4e0a Google Knowledge Graph - cloudwp<\/title>\n<meta name=\"description\" content=\"\u5e38\u5229\u7528 Google 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